This documentary from Albert and David Maysles follows the bitter rivalry of four door-to-door salesmen working for the Mid-American Bible Company: Paul 'The Badger' Brennan, Charles 'The Gipper' McDevitt, James 'The Rabbit' Baker and Raymond 'The Bull' Martos. Times are tough for this hard-living quartet, who spend their days traveling through small-town America, trying their best to peddle gold-leaf Bibles to an apathetic crowd of lower-middle-class housewives and elderly couples.